Brand Spotlight - Gossard

Brand Spotlight - Gossard

22nd Apr 2024

Popular brand now available up to H Cup

To celebrate that one of our popular brands have expanded their size range we at Mysmartypants thought we would just share a little information about this heritage brand.

What is Gossard Lingerie renowned for?

Gossard is renowned for Heritage and style and trusted for producing beautiful great fitting lingerie and now in 2024 up to a H cup. They create timeless lingerie collections that transcend from day-time into night. They have won numerous awards and have cemented their place at the pinnacle of British lingerie design.

You can expect luxury lace, sheer mesh detailing and other beautiful embellishments on all Gossard bras and knickers, but they also lead the way with comfort, fit and support. With plenty of choice in bra styles up to a G cup, and now a H Cup in the Superboost collection including boosting push-up bras, lightweight daily bras and frivolous longline bralettes, it's no wonder Gossard lingerie is amongst the UK's favourite lingerie brand.

The Bestselling Gossard Ranges

Superboost Lace

The Gossard Superboost Lace collection gives you great shape and comes with the Gossard superior fit and now all the way up to a H cup. the exclusive moulded lace combined with super soft meshes, luxury microfibre strapping and class Gossard finishes offer you luxury and glamour for all occasions. With 4 different bra styles, 2 knicker styles and a matching suspender belt, the choice is yours!

Gossard Glossies

The Gossard Glossies collection also features the Glossies Lace and Lotus ranges, all as popular as the other. The sheer moulded bra offers a barely there feel that is invisible under clothing and gives a natural shape and support. Glossies Lace has specially engineered Chantilly lace that for an ultra-lightweight finish with no seams up to a G cup. Ooze sophistication and femininity in the favourite Gossard Glossies. The collection includes a moulded soft lace bra and 2 knicker styles. Most recently launched is the Glossies Lotus collection a sustainable lingerie collection which consists of a non padded underwired bra that can be matched with either a thong or a brief

A little bit of History about Gossard Lingerie

Established in 1905 by Henry Williamson Gossard in Chicago, Gossard first began producing corsets and other women's garments after spotting actress Sarah Bernhardt transform her figure in a specially designed corset. Their first revolutionary idea was to move the laces of a corset from the back to the front for easier access and more comfort.

In 1920 the Gossard brand moved to the fashion capital London to open a central UK office and soon became a British company instead of an American Corporation.

In 1940, during the Second World War, Gossard's production was turned over to assist the war effort and was producing everything from brassieres, sails, convoy balloons, lifebelts and parachutes.

In the 1950's, Gossard launched the Perma-Lift range of bras and girdles which featured a 'magic insert' made from soft, cool lightweight fabric in each cup to provide permanent uplift.

By the 1960's, Gossard diversified and starting producing fashionable bras and revolutionised the lingerie industry with the launch of the soon-to-be famous Wonderbra.

From the 1970's, as women turned to burning their bras as a sign of liberation and freedom, Gossard responded by developing its Glossies range, sheer, shimmering bras and briefs in young styles and fashionable colours providing a very natural look under clinging clothes. It was noted at this time that women’s figure shapes were starting to change. it was noted that women's figure were starting to change and becoming taller and fuller in the bust area. This meant the demand for larger cup sizes was increasing, so Gossard started developed ranges up to a DD cup with the Superbra became the bestselling larger cup bra.

From then on, Gossard has used it expertise and innovation to be at the forefront of the lingerie industry and continues to create supportive cleavage-enhancing lingerie that are both glamorous and comfortable.

Gossard aims to ensure women everywhere feel confident and glamorous when wearing their lingerie collections. With its finger on the pulse in the fashion industry, Gossard offers the perfect balance between innovative designs and delivering excellence in fit from A - H cup. 

Products In This Article