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Lingerie Blog

  • ​Not All DD Cups are the same - How Bra Sizing Works

    27th Mar 2023

    ​Not All DD Cups are the same - How Bra Sizing Works

    No 1 Bra Myth De-CodedLet me get this one thing off my chest – no pun intended. A bra cup size means nothing and I mean absolutely nothing without a band size to define it. Bras sharing the same b…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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  • Will We Be The Best Lingerie Store In 2022?

    3rd Oct 2022

    Will We Be The Best Lingerie Store In 2022?

    Lingerie Awards finalists for the 9th timeWe’re delighted to announce that we are finalists in the Underlines Magazine, Stars - Best Shop Awards 2022 as best Specialist lingerie Etailer/Website. Th…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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  • ​Sustainability and Chantelle Lingerie

    30th Aug 2022

    ​Sustainability and Chantelle Lingerie

    Sustainable Underwear and Chantelle LingerieThe French lingerie group Chantelle, parent to 5 brands in the UK, Chantelle, Passionata, Femilet, Chantelle Soft Stretch and Chantelle X and 8 globally ha…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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  • How Often Should I Wash My Bra?

    14th Aug 2022

    How Often Should I Wash My Bra?

    Following from our earlier blog about how many bras the average women owns; a study showed that the average woman spends £4,000 on bras in her lifetime, and owns between 8 and 16 bras at any given t…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter and specialist.

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  • ​How Many Bras Is Too Many?

    12th Aug 2022

    ​How Many Bras Is Too Many?

    A close girlfriend of mine sent out a group WhatsApp the other day asking "how many bras is too many?". She was having a clearout and said she had counted 30 and was shocked!My immediate response is…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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