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Lingerie Blog

  • Strapless and Multiway Bras – An Essential Bra Style

    Jan 01, 2025

    Strapless and Multiway Bras – An Essential Bra Style

    Every woman deserves bras that not only offer style but also comfort, practicality and support. But there are occasions when your traditional bra style just won’t cut it, you want to slip on that slee…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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  • Will We Be The Best Lingerie Store In 2022?

    Oct 03, 2022

    Will We Be The Best Lingerie Store In 2022?

    Lingerie Awards finalists for the 9th timeWe’re delighted to announce that we are finalists in the Underlines Magazine, Stars - Best Shop Awards 2022 as best Specialist lingerie Etailer/Website. Th…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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  • ​Sustainability and Chantelle Lingerie

    Aug 30, 2022

    ​Sustainability and Chantelle Lingerie

    Sustainable Underwear and Chantelle LingerieThe French lingerie group Chantelle, parent to 5 brands in the UK, Chantelle, Passionata, Femilet, Chantelle Soft Stretch and Chantelle X and 8 globally ha…

    Published by Jo Jaques - The woman behind Mysmartypants, industry trained and qualified bra fitter.

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